Update: How To Get The Best From a Freelance B2B Case Study Writer
The idea was to create a series of video interviews for b2b marketers interested in how to get the best from a freelance B2B case study writer. Today's post is an update on that project.Related...
View ArticleYou Want To Read Our Customer Success Stories? Then Start Jumping…
Everyone from the CEO to the Marketing Interns was excited that real customers were telling their stories, and with your products as center stage. Here are big dollops of credibility and social proof...
View ArticleCase Study Conversations
A freelancing friend who writes case studies told an interesting tale of conversations gone awry. She was hired to write a series of b2b customer success stories for an up-and-coming technology...
View ArticleMark My Words
They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate...
View ArticleCustomer Reference Marketing in Just Two Words
Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate...
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